News: Stella McCartney and Ellen MacArthur 'singing from the same hymn sheet'
The EMF's new report "A NEW TEXTILES ECONOMY: REDESIGNING FASHION’S FUTURE" has Stella McCartney's support
Friday, 1st December 2017
Fashion designer Stella McCartney is backing a report by the Ellen MacArthur Foundation which claims half of High Street fashion is disposed of within a year.
"Today's textile industry is built on an outdated linear, take-make-dispose model and is hugely wasteful and polluting," said Dame Ellen MacArthur, and the Foundation's report backs this up. Twice as much clothing is being produced as 15 years ago, but we're wearing it 4/5ths as much; and half of the clothes sent for landfill in the UK could be recycled, it claims.
The EMF's report has four 'ambitions' for a new textiles economy:
- Phase out substances of concern and microfibre release.
- Increase clothing utilisation: Transform the way clothes are designed, sold, and used to break free from their increasingly disposable nature.
- Radically improve recycling: Transform clothing design, collection and reprocessing.
- Make effective use of resources and move to renewable inputs.
According to a BBC news item, Stella McCartney said: "What really excites me about [the report] is that it provides solutions to an industry that is incredibly wasteful and harmful to the environment."
And we at Uniform Reuse would add: don't ignore the huge corporatewear sector! Look at how corporatewear could be designed to last longer, have less environmental impact while being used, and be de-branded for reuse when no longer required by the first user.
Download the report from the Ellen MacArthur Foundation website, via the External Link below.
End-of-use phase scores badly in fashion value chain
The recently published 'Pulse of the Fashion Industry' report says that fashion brands score their worst - less than 1 out of 10 - at their end-of-use phase.